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About me

My Story

Human brain, decision making process, our emotions and reasonings, motivations and undiscovered potential fascinated me from the teenage time.  Since I started my career, this interest got practical implication.  And only with years I have realised, that this is my destiny and true calling. Today I'm happy to be of help to organisations and individuals, who wants to be happier and more successful versions of themselves. Yet, it wasn't always like that.


Very early at my career, at the age of 25, I was fortunate to become a Commercial Director of a petrochemical distribution company and be responsible for the sales activity of over 50 people having 9 branches across Latvia. 


Later on I moved to Cyprus and became the Head of Operations and Business Development in a petrochemical trading company, with operations worldwide and an annual turnover of more than 150 million USD. The objective of my assignment was to optimize the workflow of the back office and implement quality management system, which I have done successfully. 


After a number of years working at that position, I was promoted to Managing Director in a new logistics startup (spin-off of that trading company), where I was in charge of the whole business setup, including establishing new distribution network, internal structure and processes, as well as the team management. I was extensively traveling, spent a lot of time on company’s right structure setting and alignment with the strategy, incorporating my international experience and observations. The company has received the “Best Startup 2016” recognition award from the Cyprus International Business Association. This position further broadened and deepened my leadership and management expertise.


Throughout my professional life I have worked for 10+ years on management positions. During my time as a company executive I had an important insight that became a turning point in my career. 


Although I was managing and leading departments or businesses, the most important job was to manage and lead my people and teams to become more effective. I was really in the business of coaching people.

This insight fueled me with passion to undertake my real calling of moving into developing organizational potential as an executive coach and productivity consultant, to help successful leaders and companies become even more successful. 


I wanted to offer the best tools, methodology and knowledge to my clients and this led me to the door of Saïd Business School (The University of Oxford) and obtained the certification of ICF as a coach. Here I am now, successfully serving my Clients in these roles from 2016.


My Experience


I am the Director and the Founder of AMUZO Coaching.  

Being a Managing Director of Logistics company, Head of Operations and Business Development of Trading firm, Commercial director of Retail Group and Product Manager for IT company, I bring my expertise in Management & Leadership in a corporate environment. And outside of it...  


My Credentials


My credentials include Management Consultant, Executive Coach and High Performance Team Facilitator.

My academical background include PG Diploma (Master Level) in Organisational Leadership from Said Business School at The University of Oxford), MBA and Bachelor of Information Systems in Management from International Baltic Academy.  

My Milestones

2019 - Mentor at IDEA Cy

2019 - PG Diploma in Organizational Leadership, University of Oxford,

Said Business School

2018 - ICF Member, Credentialed Coach (ACC)

2017 - High Performance Team Facilitator

2017 - Solution Focused Coach 

2016 - Founded AMUZO Consulting & Coaching

2016 - BeFlexi named "Best Startup" by CIBA

2014 - Managing Director at BeFlexi

2014 - ISO 9001:2015 Upgrade

2012 - Head of Operations at Shamrock Shipping and Trading

2012 - ISO 9001:2009 Auditor

2011 - Moved to Cyprus

2007 - Commercial Director at Baltic Oil Group

2007 - Master in Business Administration

2005 - BSc in Information Systems in Management